Search Engine Cloaking

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Chapter 2: Search Engines

Idea 2: Search Engine Cloaking

Because Spider-based search engines use automated software to build their indexes (see Idea 1: Spider-Based Search Engines), it is possible to fool them by using special cloaking software or scripts.

These cloaking products provide one set of web page content (content designed to achieve good rankings for your keywords) to the search engine's spider, and a different set (containing your actual page designs) to web surfers who visit your site.

Why would a webmaster want to do that? There are two main reasons:

Because a page that is optimized for a good rank with the spider-software, may not be the prettiest page to web site visitors (and vice-versa). Cloaking software allows webmasters to deal with the ranking and page-design issues separately - without having to worry improvements in one area, weakening the other area.
Because the cloaking software presents the optimized pages only to spiders (and not to web site visitors), the webmaster gets to keep his highly optimized HTML-code (and what keywords he is targeting) secret.

I won't hide the fact that we do have reservations about using cloaking (and consequently do not use it ourselves). Our reservations stem from one basic fact:

Many search engines discourage cloaking, and some have been known to ban sites if they discover that they are using cloaking techniques. We understand that this is because they feel the cloaked sites may be devaluing the quality of the results provided to search engine visitors.

Regardless of our reservations (and recommendation against cloaking), many webmasters do use cloaking software - so we leave it to you to consider the issues and ethics around this matter.

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Introduction
Using This Web Site

Table Of Contents

Chapter 1: Before You Start
About Your Business
About Your Site Design
Essential Tools

Chapter 2: Search Engines
1: Spider-Based Search Engines
2: Search Engine Cloaking
3: Directories
4: Specialist Directories
5: PPC Search Engines
6: International PPCs
7: PPCs - Bid On Lots Of Keywords
8: Google AdWords

Chapter 3: Choosing Your Domain Name
9: Easy To Remember Domain
10: Getting Type-In Traffic
11: Getting Typo Traffic
12: Keyword Rich Domain Names
13: You Can Have More Than One Domain
14: Domains For Your Interior Pages
15: Abandoned/Expired Domains

Chapter 4: Trading Links + Traffic
16: Exchanging Links
17: Web Rings
18: Banner Exchanges
19: Text Link Exchanges
20: Pop-Up Exchanges
21: Joining A Top Site
22: Surfing + StartPage Exchanges

Chapter 5: Leveraging Your Visitors
23: Traffic Conservation
24: Traffic Conservation - Search
25: Surveys
26: Games + Quizzes
27: Sticky Content
28: Tell-A-Friend
29: Post Cards, Greeting Cards + eCards
30: Email Hosting
31: Host A Discussion Board
32: Start a Club or Society
33: Bookmark Us
34: See You Again Shortcut
35: Toolbars
36: Create an eBook

Chapter 6: Building Email Lists
37: Follow-Up Autoresponders
38: Email Newsletters
39: Pass It On
40: Incentives To Sign Up
41: Swapping Ads
42: Pop-Up Subscription Boxes
43: Ezine Pop-Up Exchanges
44: Co-Registrations
45: Buying Subscribers
46: Buying Leads + Lists
47: Promote Your Ezine Off-Line
48: Ezine Directories

Chapter 7: More Free Ads
49: Email Signatures
50: Discussion Board Signatures
51: Newsgroups Signatures
52: Email Discussion Lists
53: Free Classifieds
54: Posting To FFAs
55: Starting Your Own FFA
56: Submitting To Web Awards

Chapter 8: Mostly For Merchants
57: Starting An Affiliate Program
58: Actively Recruit Affiliates
59: Datafeeds
60: Joint Ventures
61: Coupons
62: Sweepstakes + Contests
63: Sell At Amazon
64: Froogle + Comparison Shopping
65: Your "Thank-you" Page Exit Link
66: Customer Follow-Up
67: Sell Your Products On eBay
68: eBay - Pick an ID To Match Your Domain
69: eBay - About Me

Chapter 9: Marketing Thru Others' Ezines
70: Ads In Ezines
71: Swapping Ads Redux
72: Free Ezine Ads
73: Safelists
74: Writing Ezine Articles

Chapter 10: More Paid Ads
75: Buying Banner Ads
76: Buying Pop-Up Adverts
77: Buying Abandoned Domain Traffic

Chapter 11: Other Webmasters
78: Create A Link To Us Page
79: Articles
80: Syndicating Articles Using JavaScript
81: Give Away Graphics For A Link
82: Give Away Web Templates For A Link
83: Syndicating Cartoons
84: RSS Feeds
85: Syndicate Your Headlines In JavaScript
86: Syndicate Dynamic Content
87: Create Your Own Directory
88: Give Out Web Awards
89: Start Your Own Banner Exchange
90: Start Your Own Text Link Exchange
91: Start Your Own Pop-Up Exchange
92: Starting A Top Site
93: Offering Follow-Up Autoresponders
94: Create a Viral eBook
95: Give Away a Free Script
96: Shareware + Freeware
97: Shareware + Freeware - PAD Files

Chapter 12: Publicity
98: Press Releases
99: Start A Controversy Or Debate
100: Start A Petition

Chapter 13: Some Off-Line Promotion Ideas
101: Add Your URL to Printed Materials
102: Letterheads + Compliments Slips
103: Business Cards
104: Rubber Stamps
105: Labels
106: Direct Mail
107: In Your Brick + Mortar Store
108: Billboard Ads
109: Newspaper + Magazine Ads
110: Radio Ads
111: Cable TV Ads
112: Car Labels + Plates
113: Promotional Items

Chapter 14: Waste Not, Want Not
114: Don't Throw Away Traffic

Chapter 15: Multiple Sites
115: Linking Between Your Sites
116: Pop-Up Your Other Site

Chapter 16: Using Our eBook
117: Distribute Our eBook

Appendices
A: How The eBook Was Created
B: Recommended Discussion Boards
C: Copywriting Resources

Reciprocal Links

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